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The first thing you should always do is test the saltiness of the rub. Salt helps bring out the flavors of cooked food but, if applied too soon before cooking, it could pull the moister out of your meat — drying it out before you’ve even cooked it! With all of our Riley rubs the salt is balanced perfectly, so to gain the best flavor, use a heavy coating the night before. Use a little high-quality olive oil and rub the meat all over. Next, apply the Riley’s Rub of your choice and create a nice heavy coating all over the meat. Wrap and place in your refrigerator for several hours or overnight.